Recognition Guidelines

These Recognition Guidelines apply to all honors issued under The World’s 100 Best, including the World Edition, regional editions (Asia, Europe, North America, The Middle East), Lists, Awards, and the Yearbook. They cover how winners and partners may reference their recognition across print, digital, product, and environmental touchpoints.

All uses must be truthful, current to the award year, and consistent with the exact title conferred.

• Audience: Winners, nominees, partners, licensees, agencies, and media.
• Objective: Preserve impartiality and credibility while enabling effective promotion.

Use the precise name and year. Include region where applicable.

• Attribution line: “Recognized by The World’s 100 Best” or “Listed in The World’s 100 Best”.
• No abbreviations: Avoid “W100B” in public-facing copy.
• Year fidelity: Always display the correct award year; do not imply multi-year recognition unless conferred.

Official badges are provided in ivory and gold gradient variants for print and digital.

• Formats: SVG, EPS, PNG (transparent), JPG (RGB), PDF (print).
• Color: Ivory base #F8F6F0 / Gold gradient #EAD9B0 → #D6B869 → #B9913A.
• Clear space: ≥ 0.5× badge height around the mark; minimum size: 120px (digital), 25mm (print).

• Primary lockup: Use the official badge + correct title line. Co-branding must not imply partnership unless licensed.
• Hierarchy: Winner brand may be primary; The World’s 100 Best appears as the source of recognition.
• Licensing: Commercial co-marketing or product tie-ins require a written license.

Sponsorship does not influence outcomes. Editorial independence is absolute.

• Web: Link badge to the official listing page where possible. Use descriptive alt text (e.g., “Recognized in The World’s 100 Best Hotels 2025”).
• Social: Use accurate hashtags (e.g., #TheWorlds100Best) and the exact title; avoid comparative or disparaging claims.
• SEO copy: Include the award year and region; avoid keyword stuffing or misleading meta tags.

• Press releases: Use official title, year, and short description of the methodology. Include source URL to the listing.
• Quotes: Provided media quotes must be used verbatim with attribution.
• Events: On-stage or on-site usage requires adherence to visual identity and stage guidelines (lighting, contrast, backdrop clearance).

• Signage: Use high-contrast plaques or decals; maintain clear space and minimum sizes.
• Packaging: Include the year alongside the badge; remove or update if recognition lapses.
• Advertising: Avoid superlatives beyond the title (e.g., “best in the world”) unless explicitly conferred.

Local regulations may govern advertising claims; ensure compliance in each jurisdiction.

• No modification of the badge or marks (colors, proportions, effects).
• No implication of partnership, endorsement, or exclusive status unless licensed.
• No use alongside unlawful, harmful, or adult content; no political endorsements.
• No resale of badges or sublicensing of the mark without express permission.

• Verification: We may request materials to confirm accurate use at any time.
• Revocation: Misuse may result in written notice, required correction, or withdrawal of rights.
• Updates: Guidelines and assets may be updated annually; always use the latest files.

• Can we translate the title? Yes, with prior approval. The English title must appear at least once.
• How long can we use a badge? For the awarded year; multi-year use requires continued recognition or a license.
• Can agencies use assets on our behalf? Yes, under your responsibility and these guidelines.
• What if our name changes? Inform us for listing updates; do not create new badges.
• Do we need to link back? Recommended for digital use to ensure verification and context.